Posted on June 8th, 2014
In 2010, Nuno took a chance. He moved to India for some months and decided to make the best of it. Along the way, deprived from many things he once took for granted, he reflected on his own life, on his memories, on what really had a meaning.
In 2011, a book came to life. It collected those reflections and memories in an enclosing final chapter to Nuno’s Indian adventure, in which became Juicy’s first venture into the world of publishing.
“Um Delicado Sentido de Equilíbrio” sold out in less than a month, becoming our best selling release in four years of existence as a label. Truth be told, we didn’t see it coming, and surely the first press of 100 copies was miscalculated…a lot of people were left without a book, some of them have been asking for a repress ever since.
In 2014, a piece of history is reborn. Three years after the original book, we’re finally excited to announce the 2nd Edition of “Um Delicado Sentido de Equilíbrio”.
But this is not a repress. With a brand new cover, completely redesigned interior – amongst other things, the book is now over 50 pages longer and printed on cream paper - and a new preface by the author, this is a fresh creation that provides a completely different reading experience.
Posted on April 30th, 2013
LONDON, LISTEN UP!
Taking advantage of the great weather me and Jonno took the Fanzine to the streets and we're really proud to announce that we now have it available in two carefully selected Record Stores:
All Ages Records in Camden
Sister Ray in Soho
They will run out quick, and they may not be in the most obvious spot, so be quick and don't be afraid to ask for them at the counter. We will re-stock during this week and the next one in both stores, but once they're gone don't expect more copies apart from the stock we have on our own to sell from the website.
I'd also like to thank all the people that made this 1st issue a success. Everyone that came out to the Release Party, everyone that bought it over the last 2 months, everyone that helped to promote and/or dropped in a word of appreciation. It means the world to us that people actually enjoyed and wanted to support something so simple and yet so meaningful.
Next issue will come out in December. Mark your calendars.
Posted on March 7th, 2013
Instead of making a traditional "lookbook video", we opted for something that is closer to a short (tiny) film. The long-term objective is to create a series of videos with a continuous storyline that will serve to showcase the new items from the clothing line and add more depth to the actions & characters introduced on this first video.
More info on the items here.
Girl - Diana Antunes
Boy - Nuno Santos
Directed by the amazing JOÃO RETORTA, produced by Emanuel Matos & Juicy Records, with the help of Liliana Dias & Joana Castilho on the Production Assistant credits. Liliana Dias was also the Make-up Artist in charge, check out her work.
Music: Azizi Gibson & Jeremiah Jae - Fish Scale (Instrumental), from Ignorant Prayers Mixtape (2012). Available to download for free here.
Posted on March 7th, 2013
From day one, Juicy has been about pushing boundaries.
Although we're a record label at heart, and we come from a punk hardcore background that we still keep very alive in everything we do, we can't seem to be happy fitting a mould.
As an individual who never had any special talents for arts, I also created this project to push myself out of my comfort zone and to express my creativity through a medium that was more about ideas and making them a reality with the help of friends, and less about abstract concepts and artistic values.
That's how The Juice was born, and it was really an amazing feeling to see all the hard work recognized by the people that showed up for the Release Party.
It was a very special afternoon in the company of old friends, new friends, and people that just wanted to check us out and see what we had to offer.
The smiles, the nice words, the people we met and the fact that we managed to gather people from different backgrounds, all hanging out, having fun and sharing ideas, are enough to consider this event a success.
Thank you for your interest, your support, your love. Thank you to the friends who helped out in anything that was needed, to the ones that cam from out of town, to the ones that were there in spirit. This is just the start.
All photos are from the brilliant Rui Gaiola. Check more photos here.
Posted on February 6th, 2013
THE JUICE Fanzine - Issue #01 RELEASE PARTY from JUICY TV on Vimeo.
YES. After months of preparation, gathering collaborators, interviews and a lot of visualization and design, the first issue of our Fanzine is ready.
It's called The Juice, and it's about music, arts, travel and everything in between. Emphasising on Do It Yourself and underground culture, our aim is to get to know projects and people that do creative and challenging things outside the mass-media spectrum. The Juice IS NOT about Juicy as a label or brand, so don't expect to read about us in more than one article and a couple of ad's.
It's a 8.5"x11" (21.59cm x 27.94cm) magazine, 62 pages, with coloured cover and black & white interior. It’s written in Portuguese and English, in a 40/60 ratio respectively. You can pre-order it here.
And with every copy of the fanzine, comes a gift...
THUNDER TIGER - Spares & Bitters EP
This will be our first DIGITAL release (don't worry, we'll keep pressing vinyl and physical stuff), which will be premiered on the party.
It's a 3 songs EP from our beloved Thunder Tiger, aka Bráulio Amado, 2 new songs and a mysterious cover of one of the tracks from the last LP performed by a third party. It will come as a FREE DOWNLOAD with the Zine, and you'll also be able to get it from our webstore on a Name Your Price policy (coming soon). Yes, we are that generous.