The year that just ended marked seven years of Juicy. When started, the plan was just to follow a passion and put out little artefacts, pieces of time really, that I believed in, while collaborating with old friends and making new ones along the way.
Even though I've striven to be professional and serious from day one, I've been shit at some areas of running a label. One of them was financial control and overall accounting.
Juicy has been a "money pit" since its inception, a financial black hole acknowledged from early on. That was until 2017.
The goals of achieving balance in our cash flow and finishing the year "on green" - without monetary loss - were established last January and I'm happy to announce we have delivered. It's a tiny achievement but it feels like a huge step forward. A step out of darkness and not knowing if we could ever afford to work on another project.
This is not a self-indulged pat on the back, it's a thank you note.
THANK YOU to everyone who has been part of the journey so far: every artist we have worked and are currently working with, zine collaborator, release partner, distributor, every single friend and absolute stranger who by any shape or form has supported what we do. Means the world.
Let's try to do better this year. On to the new challenges of 2018.
It's about time we announce this one. Following a series of songs published in all major digital and streaming platforms, it's with a warm feeling in our hearts that we release our last physical record of 2017: the Singles Collection by the wonderful Heka.
As the last instalment of the release, the single When the Feeling's Over / Rewind, Not is Heka's final dive into lo-fi folk and experimental shenanigans. Check out the video above and keep watching for some hula-hoop action.
The Singles Collection consists of four A6 postcards in a string & washer envelope, each postcard showcases the cover artwork for each single and customised lyrics on the back side. The envelope itself has been hand-stamped with Heka's logo - all designed by the artist herself. Four singles, four postcards, eight songs, all for £5+VAT. Download code included for the full release. The press is limited to 100.
Zines are on the rise. With the general public getting switched on what fanzines represent and the alternative perspectives they bring to the publishing world, the demand has risen, and more and more bookstores are now accepting to stock indie and DIY publications.
This is great. But we don't really care about any of that. We opt for stockists who have been supporting the zine community for a long time and which curation we really admire from the moment we walk into their stores. That being said, we're super proud to announce that the fifth issue of our The Juice Fanzine is now available for purchase on the following locations:
London, UK Housmans - www.housmans.com/ - Peace House, 5 Caledonian Road, Kings Cross, London N1 9DX
ICA Bookshop - www.ica.art/shop - Institute of Contemporary Arts, 12 Carlton House Terrace, London SW1Y 5AH
This one has been a journey. From the first listening session to the concept to realising we were going full on DIY again, the Struggle EP has owned up to its name but at the same time has been a fun process.
We're finally super happy to share it with you all. Head to our webstore to listen to the four tracks and purchase the vinyl, or just use one of the following platforms of your choice:
I remember the first time I heard it, in Alessandro's little studio, just at the end of the listening session for what would become their new Struggle EP. It was meant as a taster only, an unpolished version. But Heka's voice crept up on me and I was taken away. I reached out to her on the very same day to see if she wanted to work with us on something.
That something is almost here, so now you get to be taken away too.
Stream/buy Did You See the Sun Rise / Mirror on any of the below platforms: