Posted on January 4th, 2018
The year that just ended marked seven years of Juicy.
When started, the plan was just to follow a passion and put out little artefacts, pieces of time really, that I believed in, while collaborating with old friends and making new ones along the way.
Even though I've striven to be professional and serious from day one, I've been shit at some areas of running a label. One of them was financial control and overall accounting.
Juicy has been a "money pit" since its inception, a financial black hole acknowledged from early on. That was until 2017.
The goals of achieving balance in our cash flow and finishing the year "on green" - without monetary loss - were established last January and I'm happy to announce we have delivered. It's a tiny achievement but it feels like a huge step forward. A step out of darkness and not knowing if we could ever afford to work on another project.
This is not a self-indulged pat on the back, it's a thank you note.
THANK YOU to everyone who has been part of the journey so far: every artist we have worked and are currently working with, zine collaborator, release partner, distributor, every single friend and absolute stranger who by any shape or form has supported what we do. Means the world.
Let's try to do better this year. On to the new challenges of 2018.